So, what to
do? Really, it is easy. I have forwarded to each local a list of
recent members that have lapsed during the past year. What I have found by calling on them is that
many do not even know that they have lapsed, and still hold themselves as a
member in good standing!
With these,
simply direct them to the www.naifa.org
website! There are two buttons at the
top of the home page… one is to “RENEW” the other says “JOIN”. Because I have found that many promises are
made but not kept, I stay with them on the phone until the act is done! Too many times I’ve been promised they’ll do
it, but then time slips by and the promise is forgotten. Stay with them, it works!
There are a
total of 107 listed lapses for our association.
If we can get half of them to re-up… we will exceed our goal!
Another
great opportunity is to take advantage of speaking with State Farm and Thrivent
agents. Both of these companies have
stepped-up and taken a lead in promoting NAIFA.
I recently took a few mornings and made calls on as many State Farm
agencies that I could find within driving distance. I talked with 11 agencies, and they, as a
group, are excited to become a part of NAIFA.
My work was preliminary, and after the effort I turned the names over to
the local President for follow-up.
Finally, we
all know that the only way to get the “sale” is to ask. NAIFA couldn’t have made it easier for
us. They have printed material and a
website that is informative and easy to use while selling memberships! Use it! I will be sending each local Membership Chair
or President a packet with a supply of the new “Member Benefits” booklet. They are a great conversation opener! Please share them!
I’ll see you
all in The Tri-Cities next month! Until
then… Happy Selling!
Wayne
Lunday, LUTCF, CLU, ChFC
Membership Chair, NAIFA-Washington
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